Becoming a multi-property host in the world of short-term rentals is an exciting opportunity to increase your earning potential. However, with great power comes great responsibility.

Juggling multiple listings requires careful planning, effective management, and savvy marketing. In this comprehensive guide, we'll delve into strategies that will help you efficiently manage and market your multiple Airbnb listings, ensuring each property thrives and contributes to your success.

1. Centralised Management: Streamlining Your Operations

Managing multiple listings can quickly become overwhelming without a centralized approach. Utilise a channel manager or platforms that allow you to manage reservations, availability, and guest communication from a single dashboard. This ensures consistency and reduces the chances of double bookings or missed messages.

Some of the most popular channel managers among the UK hosts include:

Guesty
Nestify
Smoobu
Eviivo

Each of these software has a different set of benefits and is priced from premium to budget. Make sure to first check, what features you really need in case of your property portfolio - and where can you cut some corners.

We recommend then asking a question on a Facebook group for local hosts (Just search for city name + Airbnb hosts to find one). This way you will get lots of real-life feedback on each of the tools

2. Standardisation is Key: Creating Consistent Guest Experiences

While each property might have its unique charm, maintaining consistent standards across your listings is crucial. Guests should know what to expect regardless of which property they book.

Standardise check-in procedures, amenities, and house rules to avoid confusion and enhance guest satisfaction and simplify property management for yourself and your co-hosts.

One tip from us: using KeyNest Points helps you standardise remote check-ins, wherever your property portfolio is.

3. Optimise Pricing Strategies: Dynamic Rates for Maximised Revenue

Implementing dynamic pricing can significantly impact your revenue. According to a study by Beyond Pricing, hosts who adopted dynamic pricing increased their annual revenue by an average of 19%.

What is Dynamic Pricing?

Dynamic pricing is a strategy that involves adjusting your listing's rates in real time based on various factors such as demand, seasonality, local events, and even competitor pricing. Instead of sticking to a static rate throughout the year, dynamic pricing allows you to capture the optimal price for your property at any given time.

How Does Dynamic Pricing Work?

Dynamic pricing algorithms analyse a plethora of data points to determine the most suitable price for your listing (but don’t worry, it does it automatically - it doesn’t require you to get involved hands-on). These algorithms take into account factors like historical booking patterns, local events, day of the week, season, occupancy rates, and even the time remaining until the booking date.

By considering all these variables, dynamic pricing aims to strike a balance between maximizing your revenue and attracting bookings.

To use dynamic pricing, sign up for one of the platforms offering it, like:

Airbnb’s own Smart Price feature (available to switch on in your Airbnb dashboard)
Pricelabs
Beyond Pricing
Airdna

4. Professional Photography: Captivating Visuals for Each Listing

Investing in professional photography can pay off handsomely. Listings with professional, high-quality photos, as reported by Airbnb, receive 24% more bookings compared to those with lower-quality images.

5. Tailored Descriptions: Highlighting Unique Features

Craft individualized descriptions for each property. According to Airbnb, listings with detailed descriptions receive 26% more bookings and 19% higher rates.

Examples? Look below:

6. Cross-Promotion: Marketing Your Portfolio

Promote your other listings within each property. This cross-promotion encourages guests to explore your full range of offerings, potentially leading to repeat bookings and referrals.

7. Delegate Tasks: Leveraging Help When Needed

As your portfolio grows, consider outsourcing certain tasks like cleaning, maintenance, and guest communication to contractors and personal assistants/co-hosts. Delegating tasks can free up valuable time. According to a survey, hosts who outsourced tasks like cleaning and maintenance reported saving an average of 8 hours per week.

8. Efficient Guest Communication: Personalised Touches at Scale

Streamlining communication with templates while maintaining a personal touch is vital. According to an Airbnb Superhost Judy, personalised messages and asking for specific requirements or preferences for the stay led to a 15% increase in guest satisfaction.

9. Reviews Matter: Encouraging Positive Feedback

Reviews play a significant role in attracting guests. Airbnb reports that listings with an average rating of 4.7 or higher receive 60% more bookings.

10. Analytics and Feedback: Continuously Improve Your Strategy

Data-driven decisions lead to success. According to recent data, hosts who regularly analyse data and implement improvements saw a 25% increase in annual revenue.

And what can you use to view data? Start with your Airbnb dashboard - it will give you information about how many times your listing has been viewed and if it’s the listing’s content that needs fixing, or your position on the Airbnb search page.

Becoming a successful multi-property host requires careful planning, organization, and dedication. By implementing the above strategies, you can efficiently manage and market your multiple Airbnb listings, providing exceptional guest experiences while maximizing your earning potential. Remember, consistency, communication, and continuous improvement are the pillars of success in the world of multi-property hosting. Embrace the journey and watch your portfolio flourish!

About Us

KeyNest offers you a convenient service for storing and exchanging your property keys. You can drop off a key at any of the 5,000+ locations in our network, so there’s one such Point located next to your property already.

Guests, cleaners or contractors can then collect the key securely from a KeyNest Point, which is usually open 24/7. You'll be notified each time the key is picked up or returned, and you can even customize check-in and check-out times.

KeyNest has an ever-expanding global network of locations located just minutes from your property. To find out more, visit our website: https://keynest.com/

Managing Multiple Listings: Strategies for Success as a Multi-Property Host