Email Marketing for Airbnb Hosts: 5 Emails to Boost Direct Booking

Email marketing is a powerful tool for Airbnb hosts to engage with potential guests and encourage direct bookings. By crafting targeted and compelling emails, you can build a relationship with your audience and increase the likelihood of them choosing your property for their next trip.

In this blog post, we will explore five effective email templates that will help you boost your direct bookings. You can also use these as templates for Airbnb messages, of course.

1. Welcome Email:

The welcome email is your opportunity to make a great first impression and establish a connection with your guests, right after they send their booking request. You also get to give a short introduction about expectation settings, explain any important arrival tips, and check-in instructions.

If you use KeyNest to give property access remotely, include the Key collection Point address and the collection code in the email as well!

Here's an example/template:

Subject: Welcome to [Your Property Name] - Your Home Away from Home!

Dear [Guest's Name],

Thank you for choosing [Your Property Name] for your upcoming stay in [Location]. We're thrilled to have you as our guest and want to ensure your experience is nothing short of extraordinary!

In this email, we'd like to provide you with some important details to make your stay more enjoyable. We've attached a welcome guide that includes local recommendations and answers to frequently asked questions.

To check-in, please collect the key from [Store Name], just 2 minutes walk from the property. You can collect the key from 2 PM and you will have to give the shopkeeper this Collection Code to get the key: [code].

If you have any questions or need assistance, please don't hesitate to reach out. We're here to help!

Warm regards, [Your Name] [Your Property Name]

2. Exclusive Offer Email:

Offering exclusive deals or discounts to your email subscribers can incentivize them to book directly with you again. You can also encourage the guest to forward this email to their family and friends.

Here's an example/template:

Subject: A Little Surprise From Us - Save 20% on Your Next Stay!

Dear [Guest's Name],

We really enjoyed having you at [Property Name] - and would love to sweeten the end of your stay by offering you an exclusive discount for your next stay with us within a calendar year. Book directly with us and enjoy a 20% discount on your total booking!

To redeem this offer, just reply to this email with your preferred dates and we will take care of the rest.

Feel free to forward this email to family and friends - as long as they mention that they were referred by you, we will offer them the deal as well.

We look forward to hosting you again soon!

Best regards, [Your Name] [Your Property Name]

3. Local Events and Attractions Email

Sharing information about exciting local events and attractions can inspire guests to visit your area again and book their stay. Make sure to include any local event that might not be internationally recognised, but could potentially sparkle some interest! Treat this as an inspirational email for the guest to start planning their next trip.

Here's an example/template:

Subject: Discover the Best of [Location] - Upcoming Events and Must-Visit Attractions!

Dear [Guest's Name],

There's always something exciting happening in [Location], and we want to make sure you don't miss out on the best experiences during your stay at [Your Property Name].

Attached to this email, you'll find a curated list of upcoming events, festivals, and must-visit attractions in our vibrant city. From music festivals to art exhibitions, there's something for everyone!

If any of these events pique your interest or if you'd like more information, feel free to reach out. We'd be happy to provide additional details and assist you with planning your itinerary.

Warm regards, [Your Name] [Your Property Name]

4. Post-Stay Thank You Email:

Showing appreciation to your guests after their stay encourages loyalty and increases the likelihood of them returning. It’s a small thing, but if sounds sincere, it can go a long way and not just potentially bring you another booking - it may also bring you a 5-star review!

Here's an example/template:

Subject: Thank You for Choosing [Your Property Name] - We Hope You Had a Wonderful Stay!

Dear [Guest's Name],

We hope this email finds you well and that you've arrived home safely after your stay at [Your Property Name].

We hope you had a fantastic time and that our accommodations exceeded your expectations. Your positive feedback means a lot to us - and if there’s anything we could improve, let us know by replying to this email.

Should you plan to visit [Location] again, please don't hesitate to reach out. We'd love to welcome you back!

Best regards, [Your Name] [Your Property Name]

5. Referral Program Email:

Encourage your guests to refer your property to their friends and family by implementing a referral/loyalty program.

Here's an example/template:

Subject: Invite a Friend and Enjoy Exclusive Benefits at [Your Property Name]!

Dear [Guest's Name],

We hope you had an unforgettable stay at [Your Property Name]. As a way to thank you for choosing us, we're excited to introduce our new referral program!

Refer a friend or family member to stay at [Your Property Name] and enjoy exclusive benefits for both you and your referral. When your referred guest books their stay, you'll receive a [discount percentage or freebie] on your next reservation. Plus, your referral will also receive a special [discount or perk] for being recommended by you!

To participate in our referral program, simply share your unique referral code [CODE123] with your friends and family. They can use this code while booking directly through our website to claim their special offer.

Thank you for being a part of our community, and we look forward to welcoming your loved ones to [Your Property Name]!

Warm regards, [Your Name] [Your Property Name]

Email marketing can significantly impact your direct bookings as an Airbnb host. By leveraging these five email templates, you'll be able to establish meaningful connections with your audience, promote your property, and inspire guests to choose your accommodation for their next trip. Remember, personalization and timely communication are key to creating effective email campaigns. Happy hosting!

About Us

With KeyNest, you can drop off a key at one of our 4,000+ convenient locations, such as local stores or cafes. Guests, cleaners, or contractors will be able to securely retrieve the key from the KeyNest Point (usually open 24/7). 

You'll receive notifications each time the key is picked up and returned, and you can even set custom check-in and check-out times for added convenience. 

KeyNest has an expanding network of locations globally, likely just a few minutes away from your property, so visit our website at https://keynest.com/ to learn more.